Asger Soelberg

Asger Soelberg is a self-taught designer and product strategy consultant. He works with design, strategic product development, future studies and cultural evolution in several different industries.

He has been working with the dynamics between product and customer for more than 20 years. His goal is to create product designs that are free from short-term trends, and he is not particularly interested in fashion and style. In his opinion, a good product has the ability to withstand the test of time and possesses a quality that can last a long life, perhaps even for generations.

Asger Soelberg has designed Salon, Hybrid and Regatta for Ro Collection.